Monday, August 19, 2013

Guns, lasers, and rails: Lionel's first iPad game tries to breathe life into a century-old hobby


Lionel has been making and selling model trains since 1900, and recently the company decided to do something different to rejuvenate the brand — release an iPad game. Battle Train is a game where you strap guns to your locomotive in order to fight off waves of evil robo-trains that want to stop you from delivering your payload. And for the company, it's an attempt to tap into a lucrative, younger demographic. "Many parents and grandparents today know and love the brand, but we recognize that technology has significantly changed how kids today interact with toys and games," says Lionel's Tony Bordon. "We understand that in order to keep up, Lionel must evolve as well."


Lionel is a company that has had a rough decade. In 2004, a legal...


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via The Verge - All Posts http://www.theverge.com/2013/8/19/4636000/lionel-uses-games-lasers-to-make-model-trains-relevant

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