Monday, August 12, 2013

HTC debuts 'Change' ad campaign with Robert Downey Jr. as frontman


After years of struggling to find the right voice for its consumer electronics products, HTC is today announcing the launch of its latest ad campaign. The new campaign called "Change" features Robert Downey Jr, who has signed a two-year contact to be HTC's "Instigator of Change." New ads will debut first on YouTube on August 15th and will also appear on television and in pre-movie spots.


The initial focus will not be on HTC's One nor on software features like BlinkFeed, Video Highlights, and BoomSound. Instead, Downey, (who blessedly hasn't been named a "Creative Director") will vamp around various sets as different jokes about what the acronym HTC could stand for are played out: get ready for "hipster troll carwash," "hold this cat,"...


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via The Verge - All Posts http://www.theverge.com/2013/8/12/4611766/htc-change-ad-campaign-robert-downey-jr

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