Thursday, August 22, 2013

Humans value sight over sound even when it comes to music, study says


It turns out that humans may prioritize visual cues over auditory ones, even when we're supposed to be judging the quality of music.


A new study from Harvard graduate and University College London professor Chia-Jung Tsay used video and sound recordings from live classical music competitions and asked participants to guess which performer had won. The participants won $8 payouts for guessing correctly. Some were given just the audio, others the video with audio, and others just saw the video.


Surprisingly, the participants with the highest accuracy rate were the ones who saw only the video. Participants who reviewed the video with audio scored slightly better than those who got only the audio. The finding held true for participants...


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via The Verge - All Posts http://www.theverge.com/2013/8/22/4647060/humans-value-sight-over-sound-even-when-it-comes-to-music-study-says

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