Maria Sharapova may be taking the concept of personal branding to an entirely new level. According to London newspaper The Times , the Russian tennis player is looking to temporarily change her surname to "Sugarpova" for next week's US Open in New York, as part of a campaign to promote her candy brand of the same name. Sharapova, a four-time Grand Slam champion, has reportedly inquired about the name change with authorities in Florida, where she has a residence. According to the Times, Sharapova would go by Sugarpova for the duration of the two-week tournament, before returning to her real name upon its conclusion.
According to Forbes , Sharapova earned $23 million in endorsement deals and appearance fees last year, making her the world's...
via The Verge - All Posts http://www.theverge.com/2013/8/20/4639370/maria-sharapova-wants-to-change-name-to-sugarpova-for-us-open
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