The worlds of high tech and high fashion collided on Tuesday, when Apple announced the hiring of Paul Deneve, former CEO and president of the iconic Yves Saint Laurent luxury brand. Deneve, 52, will serve as vice president of "special projects" at Apple, reporting directly to company CEO Tim Cook.
At this point, the precise scope and nature of his role at Apple remains unclear. Yet despite his vast experience in marketing and luxury sales, Deneve reportedly won't be replacing former retail chief John Browett, whose position remains vacant.
That begs an obvious question: If Apple doesn't want a high-powered fashion executive to take over its retail operations, what does it want from Deneve? Could he play a role in marketing the...
via The Verge - All Posts http://www.theverge.com/2013/7/3/4489898/why-did-apple-hire-paul-deneve-yves-saint-laurent-ceo-tim-cook
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