Thursday, July 4, 2013

Wooden artistry adds warmth to Apple's 'cool' keyboard design

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Independent manufacturers can find it difficult enough to get their products to market without adding unusual construction techniques into the mix — just ask ADzero about the struggles they've had with their bamboo smartphone. But Orée, a hardware startup based in the south of France, is a little further along the line.


The company has been operating a pop-up store in Tokyo this week to promote its first product, the €150 ($193) Orée Board. It's a wireless, wooden keyboard carved from a single block of walnut or maple with customizable laser etchings. By demonstrating the product in a public setting, Orée hopes to sell customers on its unique properties.


"We sell directly online in most places," says Orée's Yasunobu Takata,...


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via The Verge - All Posts http://www.theverge.com/2013/7/5/4494966/oree-wooden-keyboard-gets-pop-up-tokyo-workshop

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