Less than 24 hours after President Barack Obama secured another four years in office, Time is offering up an exclusive peek at how his campaign managed to thwart Mitt Romney's White House aspirations. Put simply, the key ingredient was data. During Obama's initial 2008 bid for office, his team had already embraced technology in a greater capacity than any before it, assembling massive email lists and other targeted initiatives that earned Obama historic fundraising tallies. But for 2012, campaign manager Jim Messina wanted to take things even further.
Obama's campaign has always favored hard data over gut instinct
To get there, his staff needed to link what had previously been disjointed databases of voter information (collected by...
via The Verge - All Posts http://www.theverge.com/2012/11/7/3612936/data-obama-reelection-campaign-nate-silver
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