The tech world went into a tizzy yesterday morning after a release surfaced on the wire service PRWeb claiming Google had purchased the small wireless company ICOA for $400 million. The story was widely reported on sites, including this one, before Google and ICOA denied the story. PRWeb later issued a release blaming the mishap on "identity theft." It's not clear from PRWeb's brief statement whose identity may have been stolen or how that allowed a fake press release of this magnitude to pass muster. But talking with some veteran PR professionals, who asked to remain anonymous, The Verge was able to gather a rather grim picture of how the sausage gets made.
"The barriers to entry are practically non-existent. It costs something like...
via The Verge - All Posts http://www.theverge.com/2012/11/27/3696514/prweb-google-icoa-hoax
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