Tumblr founder David Karp has revealed new numbers that shed some light on the blogging service's growth and business model. In comments reported by TechCrunch , Karp says that the site now garners 20 billion pageviews a month, representing a big jump over the past year or so; Tumblr reported figures of 13 billion last September.
Such high volume would no doubt provide a dream platform for advertisers — except Tumblr isn't selling. The service keeps its blogs free from banner ads, instead electing to rent out a small space for sponsored content on the main dashboard. This means that only around 120 million page views a day end up being monetized, equating to roughly 18 percent of the site's traffic.
"There are no brand pages or...
via The Verge - All Posts http://www.theverge.com/2012/11/5/3607456/tumblr-20-billion-monthly-pageviews-monetization
No comments:
Post a Comment