While music streaming service Dhingana hasn't made much of an impact outside its native India, it has been steadily racking up venture capital and users since its launch in 2007 — according to a report from Adweek , the company now counts a total of 15 million monthly users across free apps for Android, iOS, BlackBerry OS, and Symbian, as well as its website. These numbers, roughly comparable to Spotify's performance in July of last year, have helped Dhingana land its first major label advertising deal with Universal Music India (UMI), slated to begin later this quarter.
The partnership, which follows a two-week test run, will last for at least two years, and will allow Universal to display two types of ads: so-called "roadblocks,"...
via The Verge - All Posts http://www.theverge.com/2013/1/5/3839048/dhingana-universal-partnership
No comments:
Post a Comment