Michael Cronan, a marketing executive responsible for conjuring up the names of two hugely influential consumer gadgets, TiVo and the Amazon Kindle, died Tuesday at the age of 61. Throughout his renowned career, Cronan operated his namesake branding firm along with his wife Karin Himba. It was in 1997 that a company — then known as Teleworld — recruited Cronan to come up with a name for a forthcoming digital video recorder. From a pool of over 1,600 candidates, he ultimately settled upon "TiVo." “I thought it should be as close as possible to what people would find familiar, so it must contain T and V," he told the blog PVR in 2005. TiVo went on to become the de facto consumer DVR before cable providers latched onto and duplicated...
via The Verge - All Posts http://www.theverge.com/2013/1/5/3840338/michael-cronan-marketing-executive-behind-tivo-kindle-dies
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