HTC it set to retire the "Quietly Brilliant" tagline from its product ads, in an attempt to freshen its image and kickstart a new, bolder marketing campaign, according to the company's marketing chief. Acknowledging that the company hasn't "been loud enough" in the past, HTC CMO told the WSJ that's all about to change as HTC gears up to fight both Apple and Samsung with the release of its new HTC One Android flagship.
via The Verge - All Posts http://www.theverge.com/2013/3/25/4144280/htc-retiring-quietly-brilliant-tagline-to-freshen-brand
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