Forget about late-night talk show appearances — what better way is there to get publicity for a new album than sending it into space? Appropriately, American rock band Thirty Seconds to Mars is doing just that with its first single, "Up in the Air" from its upcoming fourth studio album. Yesterday morning a copy of the single was included onboard the Dragon capsule launched by SpaceX's Falcon 9 rocket as part of 12 NASA-contracted flights to resupply the International Space Station.
"Up in the Air" on its way to ISS
Brothers Jared and Shannon Leto, as well as Tomo Milicevic, of Thirty Seconds to Mars, were lucky enough to get front row seats to the launch at Cape Canaveral (pictured above), where they happened to run into some...
via The Verge - All Posts http://www.theverge.com/2013/3/2/4056988/thirty-seconds-to-mars-new-single-aboard-the-spacex-dragon
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