One of the most notable trends at this year's CES was the huge presence of Chinese manufacturers trying to make their mark in the competitive US marketplace. One of those companies was TCL, the parent company of smartphone manufacturer Alcatel. Alcatel has been pushing its thin One Touch Idol smartphone line at both CES and MWC this year, but the company is hoping to get a lot of exposure this spring through a decidedly more mainstream outlet — Marvel's upcoming Iron Man 3 film. Alcatel just announced that the One Touch Idol will be "featured" in the film as part of the product placement deal between TCL and the film that was announced back in January.
The deal goes beyond just Alcatel phones, with other TCL products on tap to be...
via The Verge - All Posts http://www.theverge.com/2013/4/3/4178070/alcatel-iron-man-3-product-placement-deal
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