News that Amazon is building a set-top box to rival offerings from Apple, Google, and Roku arrived today as a surprise — but not a shock. In the past several years, all of its biggest competitors have made their own plays for customers' living rooms. The simplest explanation for Amazon's entry into the set-top box space is that the company has to.
Amazon declined to comment, but consider the competition: Apple has its TV "hobby," which sold 5 million units last year. Google has its bewildering array of TV devices and hardware partnerships. Nintendo, Microsoft, and Sony have their consoles, with the latter two expected to release next-generation models in the coming months. Even Roku, a relatively tiny maker of set-top boxes, has...
via The Verge - All Posts http://www.theverge.com/2013/4/25/4263262/how-the-living-room-became-prime-territory-for-amazon
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