Vine co-founder Dom Hofmann has always been a film nerd. He spent summers as a kid making movies, but had more fun shooting than editing. His interest dropped off, but filmmaking lingered in the back of his mind. Nearly two decades later, Hofmann's iPhone camera roll is a dense grid of video clips, not photos. He built an app called Vine to satiate his desire to create short films, which now has its own Tribeca Film Festival category and holds the number one spot in the US iTunes App Store. The app began with the idea of cuts — the "atomic unit" of film, as Hofmann says — but grew into something bigger thanks to a single mantra: "Great apps are simple and complex."
via The Verge - All Posts http://www.theverge.com/2013/4/25/4263388/tao-of-vine-mantra-great-apps-are-simple-and-complex
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