If you've been on Facebook in the past week, you've probably seen it: the red equals sign. Human Rights Campaign launched the movement last Monday, as the Supreme Court moved towards a ruling on Prop 8. According to Facebook, it spurred an extra 2.7 million people to change their profile pictures the following day. As political consultant Jessi Langsen of H+K Strategies told us, "It's not something we've seen before on that scale." Facebook campaigns crash and burn all the time, but this one worked, providing a popular and visible show of support at a crucial time for the issue.
via The Verge - All Posts http://www.theverge.com/2013/4/2/4175062/why-facebook-matters-in-the-fight-for-gay-marriage
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