UNICEF has launched a bold advertising campaign that takes direct aim at perhaps the most ubiquitous form of online activism — the Facebook "like." Late last month, UNICEF Sweden released three commercials that urge viewers to support humanitarian aid not through posts or shares on social media, but monetary donations. The Swedish-language spots each present different variations on this theme, but by far the most harrowing stars a ten-year-old orphan speaking directly to the camera from inside a dark and decrepit room.
"Sometimes I worry that I will get sick, like my mom got sick," the child says in the captioned ad, his brother playing in the background. "But I think everything will be alright. Today, UNICEF Sweden has 177,000 likes...
via The Verge - All Posts http://www.theverge.com/2013/5/3/4296194/unicef-facebook-activism-ad-campaign-likes-dont-save-lives
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