At this year's WWDC, Apple is potentially poised to unveil a streaming music platform to compete with Pandora or Google's Play Music All Access. But according to Bloomberg , reinventing how it sells music will also require revamping its iAd platform, which was initially created as a way for developers to place ads within apps. Apple is reportedly shifting iAd's focus towards the streaming radio service, hoping to catch the eye of major brands that will impress music publishers. Those ads will support streaming music for users, similar to the free tiers on Spotify or other services, sources say.
iAd was announced in 2010 for app developers, but its results so far appear relatively lackluster: while Apple has never positioned itself as an...
via The Verge - All Posts http://www.theverge.com/2013/6/3/4392960/apple-hopes-to-reinvent-iad-platform-for-free-ad-supported-iradio
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