Silence isn’t very effective.
That, more than anything, is the message of the iPhone 5C. In previous years, the arrival of a new iPhone was accompanied by the low-key repositioning of the previous model at a lower price tier — a strategy that allowed Apple to sell $99 iPhones, but didn’t allow the company to advertise them as new, interesting products. The old models sat with quiet pride in the corner of the Apple Store as people flocked in to see the latest magic from Cupertino, heralded by no banner except that of glories past.
That’s all changed with the 5C. It is less a new product than it is a vibrant reminder that Apple has the best marketing team in the business; the formerly staid and serious iPhone 5 all dressed up...
via The Verge - All Posts http://www.theverge.com/2013/9/20/4752718/apple-iphone-5c-review
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