Twitter and CBS will be pairing up to bring clips of live TV to your feed, reports TechCrunch . The two companies will work together on Twitter's Amplify project, meant to let brands target people watching a particular show and let networks pull viewers in by posting relevant data to Twitter. Among other things, that can mean embedding nearly real-time video clips into tweets — probably the closest you'll get to live TV on Twitter — or creating interesting compilations that will pique interest in a full TV show. And while Twitter is already working with the BBC, ESPN, Fox, and others, the CBS partnership could be a much broader deal.
According to TechCrunch, Twitter announced the news at an Advertising Week promotional show,...
via The Verge - All Posts http://www.theverge.com/2013/9/23/4762522/cbs-partners-with-twitter-to-put-tv-clips-in-tweets
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