Do you remember Second Life? Set up by developer Linden Lab in 2003, it was the faithful replication of our modern world where whoring, drinking, and fighting were acceptable. It was the place where big brands moved in as neighbors and hawked you their wares online. For many, it was the future — our lives were going to be lived online, as avatars represented us in nightclubs, bedrooms, and banks made of pixels and code.
In the mid-2000s, every self-respecting media outlet sent reporters to the Second Life world to cover the parallel-universe beat. The BBC, (now Bloomberg) Businessweek , and NBC Nightly News all devoted time and coverage to the phenomenon. Amazon, American Apparel, and Disney set up shop in Second Life, aiming to...
via The Verge - All Posts http://www.theverge.com/2013/9/24/4698382/second-lifes-strange-second-life
No comments:
Post a Comment