At some point before 2013 ends, you’ll have celebrated your birthday, numerous other holidays, and many life-changing experiences good and bad. But whoever you are, on all those days, the people at Hallmark Cards hope their products were there too. Yet as people have embraced mobile phones and the internet as the dominant ways to communicate, the popularity of the paper greeting card has eroded, especially among young adult consumers.
In the US, total greeting card industry revenue declined 5.4 percent in the past five years, slightly better than the tailspin in newspaper ad revenue. For Hallmark, the shift away from dead-tree media is a multibillion-dollar conundrum: how can it continue to squeeze profits out of its dwindling...
via The Verge - All Posts http://www.theverge.com/2013/9/4/4579832/sorry-for-your-loss-hallmark-struggles-to-update-its-card-empire
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