This week, a Yale law professor took aim at Microsoft's "Bing It On" campaign, which purports to show that users prefer the company's search engine to Google's in a majority of blind tests. Writing in Freakonomics, Ian Ayres writes that Bing's claims are misleading — and he set up a trial of his own to prove it. He worked with four Yale Law School students to run the blind test at BingItOn.com with 1,000 people recruited through Amazon's Mechanical Turk.
And Ayres' results differed sharply from Microsoft's: "We found that, to the contrary of Microsoft's claim, 53 percent of subjects preferred Google and 41 percent Bing (6 percent of results were "ties"). This is not even close to the advertised claim that people prefer Bing 'nearly...
via The Verge - All Posts http://www.theverge.com/2013/10/2/4796830/microsoft-fires-back-at-yale-professor-who-calls-bing-it-on-claims
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