For several years, browser companies and privacy advocates have struggled to establish a universal "do not track" standard that would allow Internet users to click one button and opt-out of having their online histories tracked and used by companies, which use the information to offer personalized advertisements. But what's to stop companies from tracking our movements and activities in real life, especially now that they have access to cheap motion sensors, and now that many of us carry location-aware devices with us at all times in the form mobile phones? New York's Democratic Senator Chuck Schumer has answer to that: let the companies regulate themselves.
via The Verge - All Posts http://www.theverge.com/2013/10/22/4867952/NY-schumer-do-not-track-shoppers-retail-stores-self-regulating
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