When you're redesigning the Like button, which appears on over 7.5 million websites, the details count. Every pixel you change, color you swap, and drop-shadow you alter will get seen 22 billion times per day, Facebook says. So, the company hasn't bothered much with rethinking the look of the Like button since it launched in 2010. Back then, even Facebook itself couldn't have predicted the scale the Like button would reach. Its presence is almost guaranteed on most websites, and it's considered "one of Facebook's most valuable brand assets," product manager Ling Bao says.
via The Verge - All Posts http://www.theverge.com/2013/11/6/5070066/facebook-redesigns-the-like-button
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