T-Mobile has just announced its Q3 financial results, and they represent a dramatic improvement in fortunes. Compared to last year's third quarter, when the carrier dropped 492,000 postpaid customers, T-Mobile added 643,000. Postpaid are by far the most valuable customers to T-Mobile, so retaining existing customers while adding new ones is important.
Average revenue per user (ARPU), a figure that defines how much each user is worth to the company, raised year-over-year from $42.78 to $52.20, but that represents a second consecutive quarterly drop. When compared to recent results the pickings may look slim — the company added more subscribers in the previous quarter — but those figures were inflated by the amalgamation of MetroPCS'...
via The Verge - All Posts http://www.theverge.com/2013/11/5/5068090/t-mobile-q3-2013-financial-results
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