The FTC's advertising rules strictly prohibit deceptive advertisements: ads that readers or viewers probably won't recognize as ads. Online, though, those distinctions can become unclear. Even if something is labeled "native advertising" or "sponsored content," its placement or writing style can lead people to believe it's part of the rest of the site. In a day-long workshop yesterday, the agency questioned where to draw the line, and as The New York Times reports, there isn't necessarily a clear answer.
"The market has overwhelmingly blurred the lines in a way consumers have accepted."
Participants in the workshop (called, naturally, "Blurred Lines") touched on the practices of several sites known for their sponsored content or native...
via The Verge - All Posts http://www.theverge.com/2013/12/5/5178566/ftc-questions-whether-online-sponsored-content-is-deceptive-advertising
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