Apple's iBeacon technology is making its way into 100 American Eagle and Aerie stores as part of Shopkick's latest trial. iBeacon allows for the creation of simple transmitters that can communicate with a smartphone — often to tell that phone where it is — and Shopkick has been moving aggressively to get its branded beacons into retail stores so that it can automatically notify shoppers of deals and product suggestions when they walk in the door. It would be a huge improvement for Shopkick, which currently relies on users opening up the app when they're in a store to view deals.
For now, Shopkick users who walk into one of the 100 American Eagle stores when the trial goes live next month will only receive a notification at the door....
via The Verge - All Posts http://ift.tt/1aTzkrh
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