Friday, January 17, 2014

Nintendo 'studying' mobile devices in wake of bleak hardware sales forecast


Earlier today Nintendo slashed its sales forecast for the Wii U by nearly 70 percent, which in turn led the company to predict an operating loss of around $336 million. And it appears that drastic change has forced the company to rethink how it does business. "We are thinking about a new business structure," Nintendo president Satoru Iwata said at a press conference in Japan earlier today. "Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It's not as simple as enabling Mario to move on a smartphone."


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