“It’s all in the little things.” It’s a common axiom in sports, in design, and in life. Inches make champions; big things have small beginnings; a small leak can sink a giant ship. It’s a tired cliché, but it’s true. It’s even true in smartphones. Apple’s greatest success isn’t the iPhone’s camera or its software or its battery life — it’s the scrolling and drawing animations, the obvious care put into even the smallest parts of the user experience. They’re things...
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