On an unusually gusty San Francisco day, a beaming new white Ford Explorer sits idling in a tent in front of me. It's the first of what Lyft hopes will be a fleet of vehicles people will pay more to ride than the smaller, less luxurious Toyota Priuses and Corollas that make up the bulk of the cars in its network. Short of the word "Explorer" emblazoned in chrome in the back and on the side mirrors, the outside's been stripped of nearly all its branding. The typical blue Ford oval in the back has been hidden, and in the front is a jet black grill with a diminutive, off-center silver mustache - a classy reimagining of Lyft's signature pink, furry logo.
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