Timehop is difficult to explain.
It’s a time-capsule app and a content aggregator. It’s This Day In History, just for you — the photos you took last year and the year before, surfaced today. For its three-year history, the app has provided a daily dose of "digital nostalgia" for a small group of dedicated users, but never achieved critical mass. You might attribute Timehop’s sleeper status to the company’s esoteric message. But then, without any warning or epic new feature addition, Timehop hit the top 50 in the App Store in late April.
More impressive than reaching the top 50, however, is staying there. Fads like Flappy Bird or startups with massive marketing budgets like YPlan often hit the App Store top 10, but then disappear as...
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