Amazon CEO Jeff Bezos announced his company’s first smartphone in Seattle on Wednesday, the Fire Phone, by first turning to a curiously ironic metaphor: a bucket full of water. “You can fill a bucket with an eyedropper, if the bucket doesn’t leak,” Bezos said, striving to convey Amazon’s success at getting and keeping customers for its Prime subscription service. Now those Prime customers have a new reason to immerse themselves deeper into Amazon’s bucket of devices and services: a smartphone...
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