Friday, July 11, 2014

Rap Genius rebrands itself 'Genius' as part of mission to 'annotate the world'


Rap Genius is ditching the "rap" part of its name. The company that started as a website where users could annotate and explain hip-hop lyrics is about much more than music these days. It's now a platform (or "knowledge project" in the words of its bumptious co-founders) that lets visitors share their interpretations of poetry, current news headlines, and a growing list of "everything else." So its creators have decided that it's time for a name that mirrors their ambitious focus.


"Genius does for everything what Rap Genius did for rap," Ben Horowitz, an early Rap Genius investor, said in a statement today. Describing the internet as "the greatest store of knowledge in human history," co-founders Tom Lehman and Ilan Zechory claim that...


Continue reading…






via The Verge - All Posts http://ift.tt/W5j42t

No comments:

Post a Comment