Starbucks knows its customers are young, hip, and conjoined at the palm with their smartphones. Recode reports that the company is working on giving its clientele exactly what they've been clamoring for: the ability to pre-order their drinks. But first, Starbucks needs to perfect the system. Later this year, customers at one "undisclosed geographic test market" will be able to start making pickup orders, and testing is already underway at Starbucks' Seattle headquarters. The coffee company is presently analyzing the rate at which its caffeinated products change temperatures, in order to ensure that drinks are in optimal condition when patrons come to collect them.
Chief Digital Officer Adam Brotman stresses that this is not an...
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