Everyone in Japan knows Brown, the laid-back bear, and Cony, the bunny whose wild enthusiasm makes Brown seem even more chilled. They make a good pair — they’re dating, you see — and they also make a lot of money for their owners. They’re virtual stickers inside Line, a messaging app that now dominates Japan.
The cute characters in Line’s stickers — next-level emoji, basically — are hugely popular outside the app itself, with ubiquitous merchandising that’s impossible to ignore. Though it...
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