Video is the future of the web. You can no longer launch a new smartphone, inaugurate a Kickstarter campaign, or even announce a business partnership without accompanying it with a slickly produced video teaser. Video is the destination point for a grand shift toward more visual communication online — one that makes the web accessible to more people than ever, but also risks losing one of its most fundamental benefits.
"Communication in the 21st century has become increasingly multimodal," says Professor Carmen Lee, co-author of Language Online: Investigating Digital Texts and Practices. While the text-based Craigslist may still look the way it did in the late ’90s, the rest of the web now relies on images, both moving and still, to...
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