Thursday, November 13, 2014

Lyft aims to pick up businesses with new 'for Work' program


Uber and Lyft are both trying to move far beyond their usual weekender clientele. Back in July, Uber launched a business-oriented version of its ridesharing service, which allowed companies to easily cover travel costs for employees. And now Lyft is charting the same course. Today it's announced Lyft for Work, a program designed to "let companies purchase and issue Lyft credits to employees for commuting, special events, or recruiting purposes."


Lyft's brought on 29 partners at launch, including Adobe and Yelp. Participating companies can issue their employees a monthly credit balance, but they can also take more granular over routes; credits can be applied "exclusively to rides to and from the office" — even during certain hours....


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