When venture capitalists are considering whether or not to invest in a startup, there's a stock question many will ask the founder: What would you do if Google decided to enter your business? You could swap the name of any tech titan — Apple, Facebook, Microsoft, Amazon — into that query. The bigger picture is figuring out whether the thing you're building is a unique and defensible business or just a cool feature these companies haven't bothered to focus on yet.
via The Verge - All Posts http://ift.tt/1t9fzR8
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