Subscription book app Oyster has come a long way since launching just over a year ago. The service has more than quadrupled its library of books to 500,000, landed big publishers like Disney, and released apps on several new platforms like the web. This week, the company debuted a new feature called Book Lists that’s like GoodReads — except this time, the place to find new books is also the place to read them with one tap.
It seemed like a good time to catch up with Willem Van Lancker, the creative co-founder of Oyster, who also happens to be the guy who designed Apple’s iconic iOS emoji. If Van Lancker has his way, his legacy will lie in changing the way we read, but the odds are against him: in the world of six-second Vines and...
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