Imagine you have an online service for chatting with friends, with somewhere in the neighborhood of 650 to 700 million monthly active users. Those users put up something like 2.5 billion pieces of discrete content every month: posts, photos, comments, and likes. That would be a pretty huge service, second only to Facebook itself in its sheer size and scope. You'd think the app for that service would be wildly popular. But you'd be wrong — because until now, that app didn't exist.
The service,...
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