Friday, January 9, 2015

Dolby has a better vision for the future of TV

When it came to TVs at CES this year, one catchphrase stood out from the rest: high dynamic range. HDR content and equipment means you’ll get television shows and movies that are brighter and incredibly vivid, with better color reproduction than you’ve ever seen at home. 4K resolution may be nice, but adding high dynamic range to the mix can make it truly spectacular, and Sony, Samsung, LG, and Panasonic all highlighted it over the course of the week.


If the idea sounds familiar, that’s because someone else got the conversation started a year ago: Dolby. And it’s just one more example of how the company best known for audio is completely reshaping the entertainment experience as we know it.


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