Would you buy a phone without a camera? How about one with a monochrome 0.9-inch, 128 x 36 display? Or one without SMS functionality, let alone email or a web browser? Perhaps not.
But what if it twisted into a heart? Now you're talking.
That's the sales pitch Ymobile is making with the Heart 401AB, a truly weird phone that will go on sale in Japan from March. It runs on the country's PHS network, which is often used with low-cost voice-only devices, but it's unusual for such phones to make an overt play for fashion.
Of course, the press release is rich in the language of gendered marketing, not only talking about how the device is targeting those concerned with style but going so far as to say that the heart form factor is easy...
via The Verge - All Posts http://ift.tt/1xUtiNE
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