Sony should be unstoppable. No other company has such a potent mix of content, brand cachet, and hardware design in multiple areas. But the story with Sony for well over a decade has been its ineptitude at bringing all these things together to form a coherent whole.
CEO Kaz Hirai acknowledged this when taking over in early 2012, presenting a strategy called “One Sony” in an attempt to unify and streamline the company’s businesses. But that followed previous chief Howard Stringer’s “Sony United” concept; the dream of a slick machine that can draw on the best of each division is a unicorn that the company continues to chase.
At CES 2015, Sony’s predicament remains clear. Almost nothing in their gargantuan booth appears to be a bad...
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