Amazing b.o.take for 50 Shades. Cinemas full of middle aged women's groups. But anecdotal evidence they all disappointed!
— Rupert Murdoch (@rupertmurdoch) February 14, 2015 This is a tweet written by News Corp CEO Rupert Murdoch about the motion picture Fifty Shades of Grey. Because tweets are limited to 140 characters, I will do Mr. Murdoch the favor of unpacking his cultural observation/joke.
- Fifty Shades of Grey has made a lot of money.
- Fifty Shades of Grey's appeal is limited to a specific demographic ("middle aged women's groups.")
- Subtext: this demographic has questionable legitimacy.
- Fifty Shades of Grey was not critically well-received by this demographic (and, it goes without saying, actual film critics.)
- S...
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