Tuesday, February 3, 2015

Here's what Coca-Cola's low-fat, low-sugar, high-protein milk tastes like


I rarely forget a funny aftertaste.


Today, a mysterious box of milk arrived at the Vox NYC office. As the foremost expert on the cow-based drinkables, I agreed to a taste test.


Fairlife advertises itself as "cold-filtered" milk with less sugar and fat and more protein and calcium than its competitors. And not just that: Fairlife's also lactose-free. The claims are as exciting as they're capitalistic — high-end, ultra-healthy milk! — doubly so when you consider Fairlife is the latest creation by Coca-Cola, a company that built its legacy on soda, a leading cause of obesity.


Fairlife is real milk


But Fairlife is no soda. And yes, it technically is real milk; the "REAL" seal, eligible for use by dairy product manufacturers, is proudly...


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