Thursday, February 19, 2015

The PlayStation Company: why Sony should ditch almost everything else

It’s funny how times change. 20 years ago, the PlayStation was a skunkworks product that a renegade faction within Sony had just fought to get released. Now here we are in 2015 and Sony CEO Kaz Hirai — a former boss of the PlayStation division — has announced that the company is essentially going to stop trying to grow its consumer electronics businesses beside the PlayStation 4. The PlayStation isn’t only Sony’s last great product; it might as well be Sony’s only product.


Sony is The PlayStation Company.


Sony has always been the crown jewel of Japan’s once-dominant technology industry. The company made beautifully designed, highly profitable devices in just about every category imaginable, and imagined a few categories of its own....


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