Big headphones give companies plenty of space to create a distinct look for their brand, like Beats does with its iconic lowercase ‘b’ or Marshall does with its guitar amplifier look. With in-ear headphones, however, that’s a harder task. It’s basically impossible to know what earbuds someone’s wearing if the cords dangling from their ears aren’t red or white. So how do you make an iconic pair of earbuds?
Lasers.
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