Why spend $600 on a name-brand phone when you can spend less than half for a no-name model? Both run the same version of Android, feature the same display and internal componentry, and same rectangular design. Hell, they’re even made by the same workers on the same assembly lines.
Looking at leaked images and specs for LG’s new G4 handset makes me wonder if the company is capable of mounting a defense to the commodification of smartphones. The market is being flooded with inexpensive Chinese phones of reasonable quality from brands like Letv, Oppo, Subor, Vivo, OnePlus, Coolpad, and more established names like Xiaomi, Huawei, and of course, Lenovo / Motorola.
The dawn of the great Chinese rectangle was inevitable after the rise of...
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